The Theory of Profitable Failure

Who gets paid when a business does not prosper?

Behind every attempt to start a business lies a chain of payments that almost never appears in success stories: courses, platforms, advertising, software, consulting. Many of those charges are collected before the first sale and do not depend on the business ever supporting its founder.

This book proposes a theory and a way to test it: what share of the income of those who sell the promise of entrepreneurship comes from participants who never reach their goals, and how the selective display of winners shapes the expectations of those who come after.

Its thesis is direct: whoever promises to make many people millionaires knows that most will not become millionaires, and lives off their hope. Without invented figures and with respect for entrepreneurs, it invites the reader to follow the money and to demand the odds before paying.

Format: eBook in PDF and EPUB, instant download. 22 chapters in six parts. Author: Cristián Cruzat Valdés, lawyer, researcher and writer (2026).